There is widespread speculation that Apple will introduce its own
watch this year. The implications are substantial in terms of what the
watch could be and what it could mean for Apples financials and stock
price. The company has not announced anything regarding a new product;
therefore, at this point, all discussions about the iWatch and its
features are pure speculation. However, in the past, speculation
regarding new Apple products has been more accurate than inaccurate so
it warrants reviewing and assessing the implications.
Apple is
reported to have over 75 patents on wearable technology. Some speculate
that the iWatch will be a flexible glass snap bracelet and Corning is
reported to have developed the flexible glass technology. It seems like
this technology will not be available for mass production for a couple
years yet, so the first generation iWatch may look more like a souped-up
iPod Nano or a slimmed-down screen iPhone on a strap than a snap
bracelet.
The Apple iWatch could take hands free to a new level
of convenience. The iWatch is assumed to be linked to an iPhone or an
iPad with Bluetooth technology, enabling a user to be alerted to
incoming calls, texts, emails and informationin a nonchalant,
unobtrusive manner. A user could be alerted to important communication
through vibration and casually check the screen, for example. Additional
alerts could include caller ID, calendar, weather, stock prices, and
vital signs. Presumably, users could customize the iWatch to display or
alert on a limited number of items they care most about, because the
iPhone or iPad would be close by with the full offering.
Apple
had previously committed to using NFC chips in upcoming devices, and an
iWatch could be the ideal medium for mobile payments. Rather than
carrying a wallet, users could wave their wrists and pay for coffee at
Starbucks (now, even, without a NFC chip) or use their iWatch as a
credit card. Again, presumably, the iWatch would be loaded with all the
features of Passbook, and could serve as convenient hands-free access to
boarding passes, frequent shopper fobs, retail couponing, etc. With GPS
and location-based e-commerce services, retailers could send a quick
coupon alert to the iWatch when a user passes through the store. This is
not any different than what could transpire with an iPhone and
Passbook, but the difference is greater visibility and chance that a
user will see it on an iWatchand then pay for the item with the iWatch.
The
speculation becomes exciting around the concept of Biometrics embedded
in the iWatch. As such, the iWatch becomes very secure and could have
more applications such as secured-building entry, secure computer or
device access,The Motorola streetlight Engine
is an embedded software-only component of the Motorola wireless
switches. or even secure car or home entry. The Biometrics assure the
iWatch wearer is the authenticated user and provides an additional layer
of authentication, which could be very important across the board from
enterprise to personal security.
Why does this matter? Apple
wont be the first with a smartwatch. Pebble, Sony and Nike have already
introduced smartwatches and Samsung has announced its intentions to
bring a smartwatch to market. The Pebble received great fanfare at CES
and was noted by many technology columnists as one of the new and
upcoming products to keep eyes on. The watch is compatible with both
Apple iOS and Google Android apps, provides alerts, and is highly
customizable what a user wants to see on or be alerted to on his/her
watch. The Pebble watch will start shipping in April or May, and will
cost $150. Sonys SmartWatch, retailing for $149, is compatible with some
Android smartphones, can alert, play music and enable the user to talk
on his/her linked smartphone. This smartphone has received mixed
reviews. The Nike + Fuelband uses an accelerometer to track daily
activity and calories burned.When describing the location of the
problematic fridgemagnet.
It is particularly attractive for sports enthusiasts and athletes who
want to track their performance. The Nike + FuelBand connects with an
iPhone or iPod Touch, but does not have any plans to develop for
Android.
Not being first hasnt hurt Apples ability to mass
popularize new products. So, while Apple would not be the first, it
could be the first to make it at the top of must-have list for the
general public. Apple has done this historically by integrating more
functionality, integrating into its Apple Ecosystem and leveraging its
ability to market new products. If (when) Apple introduces its iWatch,
it will be very important for three reasons.
First, it will be
the first new product category since Steve Jobs passed away. Steve was
the genius behind product introductions and the iWatch will be a test to
see if Apple can do it again without Steve. Each of Apples new product
categories from the iPod to the iPhone to the iPad has been even more
successful that the previous in terms of the pace of consumer adoption
and the size of consumer demand out of the gate. The iWatch has the
potential to be bigger than any before it, particularly if the price
point is lower than an iPhone or iPod. The issue for Apple will be if
they can introduce this potentially new and revolutionary product as
well (or close to it) as Steve Jobs did for the previous three
categories.
Second, the successful introduction of the iWatch
has the power to negate the current pressure onApples stock. Over the
last six months, Apples stock has fallen 35% because investors believe
that Apple cant innovate any more and that Apple will continue to lose
against Samsung/Googles competitive threat. Back in September, Apple
traded at what then seemed like unbelievably low multiples of 10.5x
forward earnings (less cash). Today, Apple trades at 7.2x lowered
forward earnings (less cash),About solarlamp in
China userd for paying transportation fares and for shopping. or at a
discount of more than 30%. A successful launch rejuvenates the
psychology and therefore multiple on Apple stock.
Third, the
iWatch could add 10% to Apples earnings after eight quarters from
introduction. This estimate is based upon a product unit ramp similar to
the iPad (although each successive product introduction has yielded
faster adoption), at a unit price of $300 and at current margins
(approximately 40% gross, 25% net). Since the iWatch is assumed to be
less expensive than the iPad, the ramp could be faster and the impact
could come earlier.
Lastly, the iWatch has the potential to add
significantly to Apples market capitalization. Obviously, this point is a
summary of the previous two, but it is also based on historical data.
Product launches lift Apples market capitalization. The quarter before
the iPhone was released, Apples market capitalization was $80B. Four
full quarters after the iPhone was released, Apples market
capitalization was $147B, an increase of 84%. Similarly,The Motorola streetlight Engine
is an embedded software-only component of the Motorola wireless
switches. in the full quarter before the iPad was released, Apples
market capitalization was $213B. Four full quarters later, Apples market
capitalization was $310, up 46%.Choose the right cableties in an array of colors. With the release of an iWatch, Apple has the potential to at least regain previous highs.
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