LevelUp just keeps doing its own thing. Today the mobile payment
startup announced it's partnering with Boston-based community bank
First Trade Union Bank to develop a new custom-branded mobile payment
and loyalty app.We mainly supply professional craftspeople with
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This
is LevelUp's first partnership with a financial institution. It gives
LevelUp a new level of credibility as well as access to FTUB customers.
What's more, the new app (which LevelUp said is still under
development) will automatically link to FTUB debit card and mobile app
accounts.
That's a huge plus for any alternative payment
method, since connecting a funding source like a bank account or credit
card puts in place an additional step for consumers. And with every
step added to the process consumers are more likely to rethink their
decision to sign on.
Another benefit to LevelUp is that by
linking to a debit card account, the company lowers the fees it pays to
support its "interchange zero network." Merchants pay no processing
fees to accept LevelUp at the point of sale but the transactions
themselves are still connected to credit and debit cards. That means
LevelUp has to pay those costs. (LevelUp only charges merchants a
percentage of the business brought in through campaigns the merchants
run through LevelUp.)
Customers normally link a funding source
to their LevelUp account, for instance a credit or debit account. By
automatically routing LevelUp purchases from FTUB customers through
debit card accounts, the costs LevelUp must absorb are lower than if a
customer were to link an account to a credit card.
In an email,
Seth Priebatsch, LevelUp's chief ninja, said his company is exploring a
deeper partnership with FTUB to go directly to customer bank accounts.
That would effectively eliminate the costs that LevelUp has to absorb
on trnasactions coming from FTUB customers.
"Definitely in the
road map and something we think can add a lot of value to First Trade,
to their customers and aid in our ongoing mission to bring payment
processing costs to zero for all local businesses," Priebatsch said.
For
FTUB, the partnership gives its customers quick access to a growing
network of merchants.Those customers also have access to exclusive
offers and discounts delivered through LevelUP.
"Smart banks
like First Trade Union Bank are realizing that mobile payments will
become just as big of a part of their business model as mobile banking
apps themselves," said Priebatsch in the announcement of the
partnership. "By developing a custom app with LevelUp,The term 'hands free access
control' means the token that identifies a user is read from within a
pocket or handbag. First Trade is, in one fell swoop, tying the bank
even more closely to local businesses and creating additional savings
and convenience for customers that meshes perfectly with their mobile
lifestyles.We recently added Stained glass mosaic Tile to our inventory."
LevelUp
said the app will be a win-win for businesses and the bank. Merchants
will see their processing fees reduced and gain access to new customers
while FTUB will introduce its customers to a new payment method and
add a new set of value propositions to the existing mobile app user
experience.
For its part, FTUB said working with LevelUp is a partnership of two like-minded, forward-thinking companies.
"LevelUp's
expansive merchant community and loyalty rewards features will provide
instant value and convenience for First Trade customers," said FTUB
President and CEO Michael Butler."They will be able to leave their
wallets at home and still have quick access to their funds."
First
Traade Union Bank boasts assets in excess of $629 million. The FI is
headquarterd in Boston and also has offices in New York City.
LevelUp,
also based in Boston, is a part of SCVNGR, a startup backed by
investors such as Google Ventures, Highland Capital and T-Venture. The
company has raised more than $21 million to date.
Merchant
Warehouse, a leading innovator of payment and program acceptance
solutions and merchant account services, today announced the Company
has been featured in the inaugural ranking of Inc.'s Hire Power Awards,
recognizing private businesses that have generated the most jobs in the
past three years.
Merchant Warehouse generated 96 jobs from
2008 to 2011, growing the Company by 69 percent and placing it among
the top 10 private business job creators within the state of
Massachusetts. By continuing to bring new, innovative solutions to the
evolving payments landscape, Merchant Warehouse looks forward to
further expansion of both its employee and customer base.
"Our
company is very fortunate to have a solid business strategy that has
afforded us continued growth over the past several years," said Peter
Brau, vice president, finance and administration, Merchant Warehouse.
"This business strategy will continue to fuel aggressive expansion in
the short and long term as well.China plastic moulds manufacturers directory."
"The
top 100 companies on the list have created 73,032 American jobs in the
three-year period from 2008 to 2011 -- an amazing feat, given that
much of that job growth came during the heart of the recession,"
explains Inc. editor-in-chief Eric Schurenberg. "And it isn't just the
big guys that are adding jobs. Companies with less than $50 million in
annual revenue make up nearly one-third of the Hire Power list."
The
inaugural Inc. Hire Power Awards are sponsored by Bank of America
Merrill Lynch, which is proud to recognize American companies that have
greatly increased their workforces. Inc.'s Hire Power Awards
celebrates private companies on the forefront of American job creation,
giving these businesses the recognition they deserve.
About
Merchant Warehouse Merchant Warehouse is a recognized leader in payment
acceptance solutions and merchant services. The company enables
merchants, agents, POS developers and VARs to achieve strategic business
advantage through the delivery of current and emerging payment, offer
and program solutions and merchant services that dramatically enhance
the merchant-customer experience.This is my favourite sites to purchase
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