2013年4月23日 星期二

Local banks get creative to get new customers

For Coastal Commerce Bank customers, that dream is an actual reality, and billboards across the area are splashed with bankers’ personal cell phone numbers in the bank’s latest campaign to attract new customers.

“People always say that banks keep banker’s hours,” said Chip Ourso, executive vice president and chief lending officer for Coastal Commerce Bank. “What are those,A group of families in a north Cork village are suing a bestplasticcard operator in a landmark case. banker’s hours? We now have a banking officer on call 24/7. If you lose your debit card in the middle of the night, call us. There are businesses that are open 24/7, and so are we. We are at our customers’ service, and someone will always be around to take your call.Cheap logo engraved luggagetag at wholesale bulk prices.

”While all local and national banks essentially offer the same services – loans, mortgages, saving and checking accounts and credit cards – personalized customer service is where local banks strive to be indispensable to their current customers and how they work to attract new customers.

“Most banks have the same products, but better customer service is what it boils down to,” Ourso said. “You should expect more from your bank, and customers deserve a lot from their bankers. We are committed to offering excellent customer service and to be the best we can be. We will return your calls, give cookies to your children or walk you to your car in the rain. We’ll meet you at your office, our office or even somewhere in between. We want to be available to customers.”

In addition to all the little things, the bank teller fits all of the big things – its variety of services.An experienced artist on what to consider before you buy chipcard. Coastal Commerce customers have options like business and student banking accounts and corporate cash management services. Kasasa checking, a national brand of interest earning checking accounts, is also available at the bank, and the service allows customers access to rewards like high rates, cash back, digital downloads and donations.

“We are not tied to a cookie-cutter loan structure,Cheap logo engraved luggagetag at wholesale bulk prices.” Ourso said. “We do what makes sense to help our customers attain their goals. We are flexible and use common sense instead of strict underwriting for our loans. We have knowledge of the community that big banks don’t have.”

“We hope to keep in better contact with those who only come in to open the initial account,” said Steve Crispino, vice president of South Louisiana Bank. “That first meeting is the most important, and we need to keep in touch with these customers because we may never see them again. We are always working to evolve that technology platform for our customers. New technology is always posing a challenge, so we stay on top of it and advance with it as much as possible. We are tracking our website to see how many people visit so that we will know the needs of our online customers and better serve them.”

When it comes to attracting new customers, the bank also relies on the opposite end of the technology spectrum by cashing in on the good, old fashioned grapevine.

“Our current customers help us gain new customers by word of mouth,” Crispino said. “Customers want someone who cares and offers great service. We hear good things about our bank, and you don’t need much else when you have good word of mouth. We get to know our customers and then knowing what they need is easy.”

Like Coastal Commerce Bank and Synergy Bank, South Louisiana Bank also offers the same bells and whistles services like loans, mortgages,You can order besthandsfreeaccesscheap inside your parents. saving and checking accounts, safety deposit boxes and credit cards, and Crispino said that mortgage rates, which are at an all-time low, are also attracting customers.

“We don’t pull the bait and switch of not knowing your customers,” he said. “We take pride in knowing our customers and their needs, and we work to provide personal service and a good experience. We are accessible and people-friendly, and we really try to make you feel like more than just a customer.

Charles Russell LLP technology and media specialist Vanessa Barnett said its acceptable to say Apple is in decline due to increased competition but said it will recover based on less patent disputes and the launch of new products.

“It’s interesting times in technology right now. For a number of years Apple really did ‘kick ass’ in terms of the quality of its products, the design, the usability – and the hype. But in the last couple of years we have seen the rise of both Android as a phone OS and Samsung as a ‘cool’ consumer technology company. So it’s fashionable right now to say Apple’s on the slide.

“But at the end of the day, they have good people, good ideas and there’s still a big bit of Steve Jobs in the company’s DNA. I’d call this a blip not the beginning of the end. The patent wars will settle down, new products will be launched and the rise of Apple will begin again. It may not be as overpowering as at the time of Steve Job’s but anyone who’s thinking about writing them off is probably engaging in wishful thinking.”

Magister Advisors managing director Victor Basta said Apple needs to be more innovate with its devices and focus on developing its software and serving its large base of credit card-enabled customers through micropayments.

“If, as some are forecasting, Apple’s device sales are disappointing, the very worst thing the company could do is double down on device innovation. One definition of madness is to repeat what you have done historically and hope for a different result.”

“Apple in our view is a business going through a necessary transition from hardware as the dominant revenue stream. The right thing for Apple to do is to broaden themselves out, serve their huge community of credit card enabled customers, and focus on micropayments and software.”

“The world now is awash with device innovation. Devices are of course a fundamental part of Apple’s offer and will remain so. The point is that the device market is now hugely competitive and Apple should focus on simply being competitive – or good enough in other words. What is needed is a balanced approach in the business.”

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