2011年5月2日 星期一

Music and Technology Take Center Stage as LG Mobile Phones and House of Blues Entertainment Come Together to Create 'LG Ones to Watch'

LG Ones to Watch will highlight a total of twelve fresh, new artists who will perform at a variety of well-known venues throughout the U.S. At each concert, consumers will receive exclusive codes giving them access to LG's Text-2-Win promotion, where concert attendees will have the chance to instantly win exciting prizes including artist merchandise and possible seat upgrades. During the live shows, LG Ones to Watch concert-goers will receive exclusive hands-on demonstrations of LG's most cutting-edge and entertaining wireless devices. Fans are also encouraged to visit the LG Ones to Watch micro site where they can enter to win LG's VIP Flyaway consumer sweepstakes for the chance to attend (and receive the VIP treatment) at an upcoming Ones to Watch concert. The VIP Flyaway prize includes flight, hotel and spending money.

"Through the Ones to Watch concert series LG is able to connect with consumers in a fun and engaging environment, providing the perfect platform to showcase some of our most entertaining devices to date," said Carl Brown, Director of Trade Marketing for LG Mobile Phones. "LG looks forward to lighting up the music scene with exclusive hands-on demonstrations of our latest Android-powered devices including the T-Mobile® G2x(TM) with Google(TM) by LG, T-Mobile® G-slate(TM) With Google(TM) by LG and the LG Revolution."

"This is a partnership that will be beneficial to our artists and fans," Benjamin Weeden, of House of Blues Entertainment, said. "The combination of exciting new music talent and the cutting-edge technology of LG is a great way to enhance the concert experience. We are pleased to be working with them."

Taking the concert experience to the next level, LG Ones to Watch provides all the tools consumers need to stay in-the-know about the latest music and technology trends. At participating LG Ones to Watch shows, concert attendees will have the opportunity to receive exclusive discounts when purchasing featured LG devices at local retail stores.

Ones to Watch Artists

Potential LG Ones to Watch artists range across all musical genres including hip hop, R&B, pop, rock, and rap. Artists such as The Dirty Heads, The Maine, Augustana, Neon Trees, Panic! At The Disco, Owl City, 100 Monkeys and Motion City Soundtrack will take the stage to showcase their musical skills and provide attendees with unique and engaging concert experiences.(1) Consumers will receive exclusive materials at the end of each concert which will allow them to stay in the know about upcoming concerts and LG products as well as register for additional sweepstakes opportunities.

Ones to Watch Concert Venues

LG Ones to Watch concerts will be featured at top House of Blues Entertainment clubs and theaters including exciting venues such as House of Blues, The Fillmore, and The Hollywood Palladium. Each venue will provide consumers with a small, intimate setting which will allow one-on-one engagements and immersion into the musical performance without the crowded feel of an arena or amphitheater. By hosting LG Ones to Watch concerts in major cities such as New York City, Las Vegas, Chicago, and Atlanta, LG and House of Blues Entertainment will present consumers across the U.S. with the opportunity to participate in discovering the next big name in music.

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